Mad Men is set in the 1960s, initially at the fictional Sterling Cooper advertising agency on Madison Avenue in New York City, and later at the newly created firm, Sterling Cooper Draper Pryce, located nearby in the Time-Life Building, at 1271 Avenue of the Americas. According to the show’s pilot, the phrase “mad men” was a slang term coined in the 1950s by advertisers working on Madison Avenue to refer to themselves. The focal point of the series is Don Draper, creative director at Sterling Cooper and a founding partner at Sterling Cooper Draper Pryce, and the people in his life, both in and out of the office. The plot focuses on the business of the agencies as well as the personal lives of the characters, regularly depicting the changing moods and social mores of the United States in the 1960s.
Three family members head deep into the woods for a hunting trip that doubles as a distraction from their troubles at home. When all of their gear is stolen, they turn on each other, but soon realize there are much more treacherous forces at work.
Alex, a lovable, unassuming dog trainer is in love with a great woman – Katherine – smart, talented, from a good family. Katherine adores Alex’s quirky sense of humor, honesty and capacity to listen. Having decided to pop the question, Alex is blindsided when Katherine produces a detailed list of well-thought-out “improvements” she feels will tweak Alex on their way to becoming the ideal couple. Alex instinctively rejects the suggestion that he needs to change anything. But with the threat of a new competitor, Alex decides to “do the list.” Guided by a coterie of friends that include: Dave, Alex’s loyal childhood buddy, best female friend Lily, her husband Michael, and their 8 year old son, Nicky, Alex’s journey has him reconsider and question his beliefs, values and world.